Why Great Presenters Don’t Just Share Information—They Create Experiences
- Brian Mc Closkey
- Jan 26
- 3 min read
Updated: Apr 7
When you're preparing for a presentation, it’s easy to just focus on facts, slides, or data. But here’s the truth: if all you're doing is delivering information, your message may be forgotten as soon as the meeting ends.
The best presenters do something different. They create a memorable experience—one that leaves a lasting impression long after the presentation is over. In this guide, we’ll explore what that means and how you can do it too.
You’ll learn:
✔ Why a presentation is more than just delivering facts
✔ How to create a memorable experience for your audience
✔ What top presenters do to connect, engage, and inspire
A Global Audience Expects More Than Just Presenting Information
Many professionals—especially non-native English speakers—assume that giving a presentation means “delivering content” clearly and accurately. That’s important, of course. But on its own, it’s not enough.
Global business audiences expect more. They want clarity, yes—but also energy, connection, and a sense of purpose. The most impactful presenters know that they’re not just transferring knowledge. They’re shaping how people think, feel, and act.
What Makes a Presentation Memorable?
A memorable presentation connects with the audience on both an intellectual and emotional level. Think about it: How many presentations have you sat through that were technically correct—but completely forgettable?
As Carl W. Buechner famously said - “They may forget what you said, but they will never forget how you made them feel.”
Before your next presentation, ask yourself:
How do I want my audience to feel after I speak?
Will they remember my key message—or just the slides I used?
Will they see me as a confident, engaging speaker—or just another person giving a report?
The Modern Presenter’s Mindset: How to Deliver Presentations that Matter
o deliver impactful presentations in English—especially in a global business environment—you may need to rethink your approach. The best presenters today follow three powerful principles:
1. Presentations Are About Experiences, Not Just Information
Facts and figures are necessary, but they don’t create engagement on their own. Use confident body language, eye contact, and movement to bring your ideas to life. Your presence and delivery matter just as much as your message.
Tip: Treat your audience like participants, not just listeners.
2. Emotions Matter as Much as Logic
Yes, your message should make sense—but it should also make people feel something. Whether it's excitement, urgency, or hope, emotions help your message stick. Use storytelling, real-world examples, and tone of voice to make your content more relatable.
Tip: Share a brief personal story that connects to your topic. It builds trust and interest.
3. Presentations Are a Performance
This doesn’t mean you have to be theatrical—but you do need to bring energy. Think of your presentation as a performance: pace yourself, use pauses for emphasis, and vary your tone to keep the audience engaged.
Tip: Practice out loud—record yourself, get feedback, and refine your delivery.
Why it’s Important to Have Strong Business Presentation Skills in English
For non-native English-speaking professionals, presentation skills are more than just a “nice-to-have.” They’re essential tools for career growth. Every presentation is an opportunity to:
Build trust and credibility
Show your leadership potential
Strengthen your global communication skills
Influence decisions and drive action
In today's fast-paced business world, the ability to present clearly, confidently, and compellingly in English is a competitive advantage.
Key Takeaways: How to Take Your Presentation Skills to the Next Level
Your goal isn’t just to give a presentation—it’s to create an experience your audience will remember.
By shifting your mindset and focusing on connection, energy, and clarity, you’ll be able to:
Engage your audience from the start
Deliver ideas with confidence
Leave a lasting impact—even after the presentation ends
So next time you prepare to present, don’t just ask, “What do I want to say?”Also ask, “What do I want them to feel, remember, and do afterward?”
Start practicing today—and deliver presentations that truly stand out.
Brian Mc Closkey is the CEO at NextGen Business Communication Training, a business communication training company for non-native English-speaking professionals in Taiwan.
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